How the Adtech Industry Scales Publisher Payments











With Tipalti, it takes 3 minutes to complete a payment run.
Jason Wechsler
VP Revenue Accounting and Finance Automation at Pubmatic
Reduce your payables effort by 80%.
Automate the entire process for paying your publishers who are looking to monetize their content and audience.
Reduce payables friction.
A complete whitelabeled, self-service onboarding system that’s easy to implement and intelligent.
Pay anyone, anywhere.
Pay your network in 196 countries using 120 currencies, and across multiple payment methods in a matter of clicks.
Seamlessly tie performance to payments.
Tipalti can integrate with network performance platforms (e.g Paladin, Cake, and Everflow, ERPs). Homegrown systems can connect with CSV or through our API to trigger payments
Hear from our Adtech industry customers
Why trust Tipalti with your ad network?
Eliminate Manual Processes
Manual effort can lead to publisher payment errors. Wipe out 80% of the payment workload with publisher self-service, automated communications, and unified banking interface.
Build a Global Publisher Network
Tipalti pays to 196 countries and over 120 local currencies from a single point over multiple payment methods (PayPal, US ACH, wire transfer, check, Global ACH, prepaid debit).
Effortless Tax Compliance
Don’t wait until year-end to hunt down publishers for their tax forms. Collect W-9, W-8 series, or VAT ID forms and produce submission-ready 1099 and 1042-S reports.
Improve Ad Network Quality
Offer the best and most flexible payment options and ensure error-free payments to attract and retain the best publishers to improve your ad network quality.
Paying for Performance Is Simple.
Through direct integrations, CSV files, or our API, connect various network tracking platforms to Tipalti to add frictionless performance-based payments to your ad platform.
Paying publishers would take a week just to initiate and track payments, as well as send checks or PayPal. Now we’re able to do all this in one‐fifth the time.
Jeff Magliola
VP of Operations at Content.ad
How Adtech Companies Use Tipalti
- Publishers provide identity, payment details, and tax information (e.g. W8, W9, VAT).
- Tipalti verifies payment details using over 26,000 rules.
- The portal provides updates on payment status and allows for self-service changes.
- Based on your performance data, you can create a payfile or trigger payments from our API.
- Tipalti AI routes payment requests to your approvers.
- Once approved, Tipalti makes sure funds exist and pays in the publisher’s chosen payment method (e.g. ACH, wire transfer, PayPal, etc.).
- No more logging into individual banking portals or reconciling payments from across multiple accounts.
- Tipalti sends the payments out through the proper banking channels.
- Tipalti alerts payees of payment status and reports any issues to them if funds don’t land.
- Payments and transaction fees are fully reported for reconciliation in real time.
Innovation and efficiency come built-in
Tipalti offers the most comprehensive payables technology to help your business streamline, simplify, and evolve.
Invoice Management
Ditch the busy work with touchless invoice processing with smart OCR. Advanced approvals with AI streamlines the approval process and minimizes delays.
Supplier Management
Effortlessly onboard vendors with a multilingual, self-service portal that’s brandable. Plus, give suppliers a real-time view of payment and invoice status.
PO Management
Manage spend all in one place. Streamline purchase requests, PO’s, approvals, and vendors with budget visibility to make informed decisions.
PO Matching
Eliminate overspending and strengthen financial controls with automated 2-way and 3-way matching and enjoy a frictionless approval cycle.
Global Payments
Send payments in 120 currencies in 196 countries through six unique payment methods.
Multi-Entity
Manage unique payables workflows and centralize AP for subsidiaries and entities within a single instance.
Currency Management
Save time and money on FX conversion payouts with highly competitive exchange rates.
Tax Compliance
Take the headaches out of collecting and validating IRS and VAT IDs. KPMG-approved for W-8/W-9 IRS requirements and generate 1099/1042-S tax prep reports.
Payment Reconciliation
Speed up financial close by 25%+ by synching and reconciling multi-entity payables data with ERP and Accounting systems.
Financial Controls
Enterprise-grade financial controls: Fraud, tax, regulatory, audit, spend and cash flow.
Self-Billing Module
Simplify self-billing processes with automated invoice creation and submission while ensuring global regulatory compliance.
Fraud Detection
Tipaliti Detect lets you proactively identify payee fraud risk and maintain a full audit trail.
Early Payments
Thanks to NetNow, you can offer accelerated payments to suppliers and generate revenue with better working capital utilization.
Secure Cloud
Rest assured that data is collected, stored, and transmitted securely in the cloud. Tipalti is SSAE 18 and ISAE 3402 SOC 1 Type II and, SOC 2 Type I certified, and GDPR Compliant.
ERP Integration
Best-in-class integration with your existing ERP and accounting systems and sync invoices, suppliers, payments and purchase orders.
Simplify Performance-to-Pay
Easily sync data from marketplace platforms and tie performance analytics to pay partners.
Payments API
Integrate any system through our highly secure API that offers full-featured interfaces.
Artificial Intelligence/Tipalti Pi
Take advantage of proactive, smarter processes for the entire payables operation as well as greater efficiency and risk mitigation.
Money Transmitter License
Get peace of mind for global transactions, more transparent controls and compliance review process by leveraging Tipalti’s banking and compliance rails.

Let’s get more productive
Schedule a demo today and learn how you can take control of your payables.